Opening Restaurants for Snap Delivered while retaining your integrity — is it possible to do both?
Here are seven suggestions:
1. Focus on getting to the “truth” of your Restaurant owner’s situation. They need you as much as you need them. Restaurants are hurting in post-Covid once they learn and understand what you have to offer and how much money they will be saving it will be an easy proposition. Without trust, you compromise integrity.
2. Eliminate rejection once and for all by setting realistic expectations and avoiding traditional sales behaviors such as defensiveness, persuasion, and over-confidence. If you’re not trying to sell, you can’t be rejected.
3. Stop “chasing” potential Restaurants who have no intention of joining the Snap Delivered Network. How can you do this? Shift your mindset and boost your truth-seeking skills so that you can quickly, yet graciously, discern whether the opportunity is a potential “fit” or not.
4. Avoid calling Restaurant owners “prospects” or even thinking about them that way. Restaurant owners are people, and when you label them in your language or your thoughts, you dehumanize them and the sales process. “Prospect” reinforces the notion that opening is only a “numbers game.” Train yourself to think about “potential clients” instead.
5. Take the “cold” out of your cold calling. Don’t start with “Hi, my name is… I’m with… We do…”. When you begin a conversation by making it about you, instead of about the other person, you immediately cut off the possibility of opening a dialogue. Try the more humble approach of asking “Maybe you can help me out for a second,” and keep in mind that you’re really calling to help them solve their problems.
6. Don’t try to “overcome” objections. Instead, determine whether the objection is the owner’s truth or not. Then you can decide whether to continue to open the conversation.
7. Avoid using “I” or “We” in your e-mail communications to potential Restaurant owners. These words indicate that the focus of your communication is on satisfying your needs rather than solving their problems. This sets the wrong tone for a potential relationship.
Also do not be afraid to get out there and call on Restaurant owners they are people too and will like what you have to say.